The Adecco Group named new main sponsor of the Lucerne Festival in Summer
A commitment to champion the talent and inspiration of Lucerne Festival across the world
Zürich, Switzerland, Feb 17, 2017
The Adecco Group, the world’s leading provider of workforce solutions, is the new Main Sponsor of Lucerne Festival in Summer. The partnership will centre on the international development of the festival, with the goal to support youth and inspire the world through the talent and excellence of the Lucerne Festival Orchestra.
Having previously enjoyed a close partnership between 2011 and 2013, The Adecco Group has been named a Main Sponsor of Lucerne Festival in Summer. As part of its international strategy, Lucerne Festival is increasingly looking to expand its projects outside Switzerland, with activities of the Lucerne Festival Orchestra, the Lucerne Festival Academy, the Alumni and the Ark Nova. The partnership with The Adecco Group will help to sustain this international expansion, especially of the Lucerne Festival Orchestra in Asia, and will include the exclusive sponsorship of the Tokyo Suntory Hall Concert on 6 October 2017, to be conducted by the Orchestra’s Music Director Riccardo Chailly.
Alain Dehaze, The Adecco Group CEO said: “Every year we help millions of individuals apply and develop their skills in a range of roles and professions. From business to art, in any environment and location, talent and team make a key difference: talent is the engine of creativity and ultimately innovation. An Orchestra demonstrates how the strength of a team gives rise to the highest and most memorable endeavours. Our passion for talent and excellence connects The Adecco Group with Lucerne Festival in Summer. We are honoured to lend our support to share the inspiration of its talent and the beauty of its art across the world”.
“We are very proud and look forward to having The Adecco Group as a partner by our side,” remarked Michael Haefliger, the Executive and Artistic Director of the Festival. “The Festival’s projects abroad are gaining in importance, as our ensembles are high-quality ambassadors of our brand, and have been generating real international enthusiasm for and interest in the Festival.”