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Adecco Sydney 2000 Update


In April 1996, following an intensive selection process, SOCOG, the Sydney Organising Committee for the Olympic Games, appointed Adecco as its Official Staffing Services Supporter.

Chéserex, Suisse, Aug 14, 2000 

SOCOG projected a team consisting of 2500 full time staff and additional supplementary staff peaking at 1000 during Games time. This task became the single focus of the Olympic Recruitment Centre, established by Adecco in June 1996, in Sydney, Australia.

To date the Adecco Olympic Recruitment Centre has received in excess of 50 000 applications, local, national and international, from enthusiastic individuals, keen to take their place in history by working for the Olympic Games, the world's largest flexible workforce.

While Adecco has accepted applicants from outside of Australia, generally it has been because these candidates have brought significant expertise from other large scale events such as World Cup or previous Olympic Games. There are a small number of unique individuals who choose to move around the world from one major event to another.

Adecco's Olympic Recruitment Centre has been successful in filling the most diverse range of job categories imaginable from entry level positions to senior executive roles. Like many organisations, SOCOG has staffing needs in regular departments such as:

  • Accounting
  • Legal
  • Human Resources
  • Marketing

    as well as the more specific Olympic requirements in areas such as:
  • Sport
  • Sponsorship
  • Spectator Services
  • Logistics
  • Protocol
  • Ceremonies

    Some of the most unusual job roles filled by Adecco include:
  • Vexillologists - experts in the protocol of flags
  • Mascot Managers - to ensure the appropriate usage of the Olympic Mascots, Syd, Millie and Ollie
  • Torch Relay Sector Coordinators - to liaise with all government bodies and essential services necessary for the smooth operation of the Olympic Torch Relay
  • Dance Crew - to provide customer service to the Olympic athletes who will visit the night club in the Athletes Village

    The supplementary staff who fill short term roles, also include diverse job categories not typically seen by most recruitment companies e.g. performers for the Olympic Arts Festivals and Ceremonies including stilt walkers, costume designers, didjeridoo players, set designers, announcers and even a zoo keeper.

    Prior to the Sydney 2000 Olympic Recruitment Project, Adecco had limited experience with a large scale event, though this experience has led to the selection of Adecco as the supplier of staff for other major events including:
  • World Expo 2000 - Hannover, Germany
  • Euro 2000 - Belgium & The Netherlands
  • America's Cup 2000- Auckland, New Zealand
  • Commonwealth Games 2002- Manchester, England
  • Expo 2002 - Switzerland

    Adecco established four key marketing objectives for its Sponsorship of the Olympic Games:
  • Increase brand awareness
  • Increase staff pride
  • Increase revenue
  • Increase candidate database

    Each of these objectives has been met and exceeded.

    With just seven weeks to go until the Opening Ceremony, Adecco has filled all of the vacancies for SOCOG and is now ensuring that all Games time operational procedures are in place. The major Games time task will be to ensure the smooth operations of the 1000 casual staff supplied by Adecco. 50% of these staff, fondly referred to as the "Village People", will provide services in the Olympic Villages - Athletes Village, Media Village, Technical Officials Village.
     
Media Village Positions How Many Positions Filled?
Receptionists
18
Telephonists
7
Guest Pass Crew
8
Porters
20
Baggage Handlers
60
Marshalls
17

 

Technical Official Village How Many Positions Filled?
Receptionists
35
Telephonists
5
Drivers
2
Porters
35

 

Olympic Village How Many Positions Filled?
Night Crew for the Resident Centre (Customer Service)
15
Laundry Crew
113
Access Control Crew
43
Video Arcade Coordinators
3
Gift Bag Coordinator
3
Stage Hands
8
Dance Club Crew
5
Cinema Projectionist
3
Total:
400



During an Olympic Games, the Organising Committee is not the only organisation which experiences greatly increased demand for Olympic labour. Fellow sponsors, organisations contracted to provide services to the Olympic Games and "Games Impacted Industries" also require labour at this time. Games Impacted Industries represent the industry segments which will have greater than usual demands for their goods or services due to the Olympic Games. Hospitality, transport, telecommunications, tourism, food services, retail would be included in this group. To satisfy the needs of these groups of companies, Adecco has established the Olympic Labour Network, a consortium of 8 major and 50 minor recruitment companies who are working together to maximise the available labour in Sydney during the Olympic Games.

Adecco has utilised its Olympic knowledge and expertise to ensure the effectiveness of the Olympic Labour Network and to date has filled 5000 vacancies. These positions include the following:
 

Job Title
How Many Positions?
Airport Coordinators
20
Baggage Van
20
Beverage Conference/Catering
5
Car Detailers
110
Cash Collectors
8
Cash Counters
20
Chauffeurs
125
Cleaners
80
Coach Captain
60
Commis Chef
14
Cooks
70
Data Entry
6
Demi Chefs
40
Drivers (Different Languages Spoken)
60
Drivers 14-seaters
70
Drivers 21-seaters
70
Drivers sedans
140
Event Staff
160
Food & Beverage
150
Kitchen Hands
41
Labourer
45
Logistics Personnel
140
Messenger
1
Newspaper Sellers
260
Porters
10
Retail
80
Room Attendants
20
Runners
5
Secretaries
10
Security
5
Stadium Chefs
40
Stewards
5
Store Attendants & Assistants
69
Store Supervisors
6
Team Leaders & Supervisors
1250
Transport Assistants
60
Vehicle Access Controllers - Parking
480
Venue Head Chefs
4
Venue Sous Chefs
10
Village Kitchen Hand
40
Village Kitchen Runner
20
Village Team Leader Kitchen & General
30
Village Unqualified Cook
45



RECRUITMENT STATISTICS 
 

Games Workforce  
SOCOG
3 500
Volunteers
50 000
Contractors (includes hospitality, cleaning, spectator services)
65 000



Games Impacted Industries 

  • Tourism & Hospitality
  • Transport
  • Retail
  • Freight Forwarding
  • Telecommunications
  • Banking
  • Security
  • Food Services

    Olympic Recruitment Centre 
  • Filled 2000 permanent positions
  • Filled 3000 supplementary positions
  • Received more than 50 000 applications
  • Received more than 750 applications to one job advertisement
  • Received more than 1 000 job applications in 1 week
  • Conducted more than 15 000 interviews
  • Job vacancies have been advertised via press advertising,radio, TV, world wide web,
  • Government Recruitment Services
  • Olympic Recruitment web sites include: www.jobapps@adecco.com.au www.olympiclabournetwork.com.au
  •  
  • Peak recruitment period - March - May 2000 - total recruits 750

    Olympic Impact Audit 

    Adecco has used its Olympic knowledge and expertise to provide clients and the business community with information and advice regarding the potential impact of the Olympic Games on business during the Olympic period.

    An Olympic Audit Checklist includes:

    Have you:
  • Established your Olympic Impact Committee?
  • Conducted research into the Games impact?
  • Determined the impact of the Olympic Games on your business volumes
  • Established logistics procedures for activities such as purchasing and distribution
  • Analysed the impact on related business services eg legal, marketing, finance, administration
  • Established leave policies
  • Determined potential absenteeism and strategies to minimise
  • Developed retention & reward programs
  • Planned and ordered additional casual staff (early!)
  • Organised Olympic impact training
  • Considered staff welfare eg travel, working staggered hours, security, accommodation, identification, emergency procedures?
  • Prepared appropriate Olympic office environment (eg Olympic themed decorations, casual/sporting dress code, TV/Radio)

    Survey Results 

    A business survey conducted by Adecco during June 2000, resulted in the following:
     
Total Companies Surveyed 400 100%
Companies planning to close during the Olympic Games 21 5%
Companies anticipating increased business during the Olympic Games 72 18%
Companies anticipating decreased business during the Olympic Games 86 22%
Companies anticipating no change in business during the Olympic Games 221 55%

 

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